What is the purpose of the Sri Sathya Sai Organisation and the other institutions that bear Bhagawan’s name? Bhagawan Himself makes it clear to us today.

The Organisations named after Me are not to be used for publicising My Name or creating a new cult around My worship. They must try to spread interest in japam (recitation of God’s Name), dhyanam (meditation) and other spiritual practices that lead man Godward; they must demonstrate the joy derivable from bhajan (devotional group singing) and namasmarana (remembering God’s Name), and the shanti (peace) that one can draw from satsang (good company). They must render seva or selfless service to the helpless, the sick, the distressed, the illiterate and the needy. Their seva should not be exhibitionistic; it must seek no reward, not even gratitude or thanks from the recipients. Seva is sadhana (a spiritual practice), not a pastime of the rich and well-placed. Each one must realise his own truth. That is the purpose of all the teaching, all the curing, all the counselling, all the organising, and all the advising that I do.